The wonder of transmedia narratives

The practice of transmedia storytelling is an explosive concept that allows for multifaceted engagement with a foundational story that branches out into other stories. It must be noted that transmedia storytelling is not one story told over many channels but exists as multiple narratives that form a coherent whole, with different points of entry. This has astounding implications for concepts of society and culture as this system dispersal is mutli directional and break downs the traditional concept of ‘borders’. It has a number of positive effects in this regard as it can be used as a tool of empowerment whereby different cultural spins and encourages creative reworking of stories that speak to individuals and their age, culture, socio economic standing etc. However with the beauty of this trend, the flipside is that with this empowerment their is silence from those without access and there is criticism that content can become increasingly westernised.