The Remix Age.

It has been said we live in the age of remix, soaked in ‘remix culture’. On the surface this is true. We are surrounded by remixes, collages, fusions and mashups that are created over an infinite amount of media platforms every day. There are examples everywhere in our cultural collective that provide examples supporting the notion of a remix culture. Whilst this in itself is not a negative thing, people are unnerved by what this means for original content and it’s place in modern society. There is argument that original content will always ‘win’ however perhaps it is time to embrace the cultural shift that is being brought by enhanced technology. The concept of a remix does not mean the death of original content. An example of this is the YouTube star Kutiman and his channel ThruYOU who allows people to mix together and record from musicians in Tel Avuv. Gaining over 2 million views in two weeks, Kutiman’s work is described as creating a new vernacular and gives new life to already existing pieces of media. This is an example of the ‘new original’ that appears to be the way of the future.

 

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  1. This is a really good blog post, with good use of hyperlinks that allows the audience to further investigate and engage in the things you are speaking about if they wish. Personally, I think this blog post could have been improved with the inclusion of one or two more examples of pioneers of remix culture in different areas of expertise such as art (http://www.banksy.co.uk) or even film! All in all , this is a really clear and succinct blog post though – good job! 🙂

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