Over the course of BCM288 Transnational Media and Culture Industries I have learnt to think about the media as a part of a global media entity. Utilising the international case studies that were presented in both classes and lectures, I have been able to understand the affect that globalisation is having on all facets of the media in regards to content and the way that it is consumed.

Growing up as a part of the technology generation I believe it is easy to have quite an insular view of media as we consume it in our every day lives. However I believe throughout the course of Transnational Media and Culture industries you are challenged to think about the bigger pictures and the causes and effects that ensue.

We are provided to really work through this as we were provided with a range of really specific examples that covered a range of media.  It was interesting to delve into the creation of co-production agreements and examine the policy and practice aspect of the media. The ‘paperwork’ aspect of co productions are something that I had never thought of and it made me appreciate the complicated state that we are in as in many ways, media transcends physical borders of nation states yet at the same time is very much bound by these borders.

I found the study of the translation of formats and intercultural audiences extremely helpful in locating the media on a global scale. Using the comedy genre as an example was hugely beneficial as humour is often thought of as somewhat of a personal thing as opposed to a culture thing and I think it became quite clear that humour can generally be linked to cultural background.

In regards to intercultural audiences I found the examples of Australian MasterChef and If You Are The One astounding as MasterChef reflected cultural values and yet in If You Are The One it’s popularity was because of it’s element of the unknown.

I found the breakdown of international film festivals, especially broken down in the format of a debate to be highly informative as we were able to examine very specific examples of both the positive and negative aspects. For example, it’s isolationist appearances or existing as a homegrown alternative to Hollywood Blockbuster’s.

The combination of audiences, formats, government support and the content being created in this global media industry, it allowed for the exploration of the things that are causing this state of transnational development that we are currently undergoing. By looking at the media and it’s cultural industries I have been provided with a deeper understanding of the workings of the media and the way it is affecting us as audiences as well as the way it is being affected.


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